Search Engine Marketing
You probably have heard of SEO, but Search Engine Marketing, or SEM, is a different animal. Also called PPC (pay-per-click), SEM puts your business puts your business front and center for people searching for products and services that you sell. These people know what they want and if your business isn’t showing up, then you are missing out on many valuable local leads.
Naudilus Media utilizes industry- leading tools and our superior business acumen to make sure that you reach your target audience effectively with little financial waste. Don’t do your business a disservice using automated SEM software. If you want real results that lead to the quickest growth, give us a call/text/dm and we can provide you with our affordable options that lead to the best return for you and your business.
How We Can Help You
We are an experienced and passionate team of Austinites who have helped create lucrative PPC campaigns for local businesses you might know of. We constantly self- educate ourselves on the newest SEM tactics around to ensure that your dollar goes the farthest with us. We understand the financial struggles of running a small business and we will work with you. Here are some of our affordable Search Engine Marketing services:
We see hundreds of ads daily. How can you differentiate yourself from the competition? You need to reach online consumers at the right time and direct them to your site effectively. We take the guesswork out of this time consuming tactic so you can spend it on what matters, your business.
By teaming up with Naudilus Media for PPC services, we can provide an increase on your targeted campaigns, higher ROIs and more cash in your bank account.
Gain expert insights into creating the perfect PPC campaign for your business. For the entrepeneur that wants to run their own show, you can work one-on-one with a certified PPc specialist to analyze your entire campaign or a portion of it, help you determine a good keyword selection to assign, and gain a better understanding of search engine marketing.
Retargeting and Remarketing
Remarketing is a powerful way to capture return business from customers who are familiar and comfortable with your brand. It puts your business in front of their eyes when they are looking to buy. This process also allows very focused advertising for smaller demographics by targeting visitors who looked at a specific product or service, where they are located, and how long they spent on each page. When utilized properly, you can expect higher conversions and increased brand loyalty and recognition. This process is very tricky, but we understand it down its core. We make it easy for you to retarget prior customers and visitors.
You have questions? We have answers.
What Can You Expect
Stage One: Learn About You and Your Business
Once you join Naudilus Media, a specialized member from our team will have a conversation with you to discuss your business, your digital marketing goals, past strategies used, and who you are as a business. We aren’t in this to make a quick buck. We want long lasting fruitful relationships with all of our clients.
Stage Two: Study and Target Your Competition
Your competition is our competition. We want you to be #1, not them, and we will go beyond the standard to ensure that you are always a step or two ahead of them. We’ll conduct extensive research on your top competitors, their marketing strategies, and then create a strategy to get you the “biggest piece of the pie.”
Stage Three: Implementation of Strategy
After doing necessary research, our team will work together to concoct the best online marketing strategy for your business. We’ll begin by establishing conversion goals and develop a user experience on your website that will lead visitors along a logical and simple path towards conversion. As data comes in, we will optimize our strategy to ensure long term growth.
Stage Four: Ad Monitoring and Optimization
Identify the lowest performing parts of your ad campaign and pause them. We keep an eye on your campaign daily to ensure that your dollar is working its best every day. We can also create new ads for steady search engine results.
Stage Five: Thorough Ad Reporting
We will keep you abreast on how your paid search campaigns are performing. You will receive monthly reports to provide a visual performance. Your campaign will have conversion tracking integrated into all of your advertisements. We only provide campaigns with easily trackable metrics to gauge the success of your PPC campaign.
Frequently Asked Questions
The key performance indicators we look at are website traffic, conversions and adspends. We track these metrics daily and will provide monthly conversion reports for you.
Results are instant and vary each month. Results are influenced by how effective your campaign is and how much you spend on your advertisements.
Conversions will vary as well because they are heavily influenced by the effectiveness of your PPC campaign. Everything is tracked daily to measure their success. We can modify your ads to increase the conversion rates.
We don’t control all factors in this process. Price, product quality, and the market you are competing in can affect your ad conversion rates.
With the pay-per-click model Google has chosen, you pay each time someone clicks your ad. Keeping it in perspective, these visitors are targeted when they are searching for a product or service you offer. Think about how much your average customer will spend in a lifetime for you and that number oftentimes dwarfs the cost per click.
We don’t want the cost getting out of hand for your business so we will setup limits for your account to ensure you don’t end up over budget.
Contracts and Setup Fees
Our contracts are ongoing with monthly charges. If you wish to cancel the service, give us 30 days notification. After that time, we will return all information for your company back to you.
There is a one-time setup fee. It includes getting your account setup up on the major search engines, integrating analytics to measure campaign success, and a few other administrative tasks.
Absolutely! The bulk of your optimization will be done with this initial setup. We will provide you with all the tools needed to manage your online presence easily right from your website dashboard. Recurring costs can be a drain on a small business, but this option will provide you with lasting value and online growth.
Working Together and What You Can Expect
Tech Support?!? Relax, you can take it easy. When you call, text or DM us, you will receive a local PPC certified specialist of ours based in the great state of Texas. These guys know how to rope a bull (no joke) and rope in a higher conversion rates for your business. This person will be your main point of contact and resolve all of your issues, big and small.
Our main focus is in Google for obvious reasons. However, they aren’t the only player in the game. We also have expertise working with Bing Ads, Facebook Ads, Pinterest, Amazon, AdRoll, and BuySellAds.
If there is a platform you would like to advertise with not listed, get in touch with us and we can figure something out. After all, we are still marketing specialists.
When our specialist gets in touch with you, we will learn more about your advertising goals and focus. This could be a product you want to highlight towards a certain demographic or a service you wish to sell locally. When we have a clear understanding of your interests, we will develop an ad strategy for you paired with an ad calendar for your approval. You will be able to review all ads prior to publishing.
No you don’t. Our PPC specialist is capable of developing high converting advertisements unique to your business and market. We have a large arsenal of tools at our disposal to create quality ads forever.
If you have some content you would specifically like to promote, we would love to use it in your campaign. Our PPC specialist will take your content, clean up all the images, integrate them into our carefully developed campaign and voila!
Ad placement is determined by us and approved by you. We will discuss ad placement and frequency, give our two cents, and come to a healthy conclusion together as a team.
Personally, we feel $7 for a paying customer is better than for some Whataburger, but that’s just us, even though it is delicious. We know how hard you work for your money and we will work just as hard to make sure it stretches as far as possible.